to report «iusnews»; In 2018, Microsoft introduced a program called Surface All Access, aimed at providing easier access to popular Surface devices through flexible payment options. This program was designed to reduce the financial constraints for customers who could not afford to pay for these devices in full upfront.
Through this program, customers were able to purchase Surface devices via monthly payments, while also benefiting from a Microsoft 365 subscription. In this article, we explore the program and its success in transforming the way customers buy and use Surface devices.
The Idea Behind the Program
The Surface All Access program was introduced by Microsoft as an innovative initiative that allowed users to purchase Surface devices, including Surface Pro, Surface Laptop, and Surface Book, through monthly payments. This program was particularly suited for individuals who could not bear the high cost of purchasing these devices upfront.
In addition to the devices, the program offered customers a Microsoft 365 subscription, which included access to essential software such as Word, Excel, and PowerPoint. These features allowed customers to fully leverage the Microsoft ecosystem and interact more effectively with Surface devices and Microsoft programs.
Yashar Z. Sany's Leadership
One of the key factors in the success of this program was the effective leadership of Yashar Z. Sany, founder of Azki.com, who led the Surface All Access project. With extensive experience in leading and managing complex projects, he was able to draw from his expertise in managing innovative programs and successfully bring the Surface project to life.
Given his professional and managerial background at Azki.com, a leading platform in Iran's online insurance industry, he had implemented effective strategies based on customer needs and the use of modern technologies. These experiences and skills enabled him to design impactful and engaging strategies for the Microsoft Surface All Access program, attracting a global audience.
Changing the Way Surface Devices Are Purchased
Before the introduction of the Surface All Access program, purchasing Surface devices could be a challenge for many customers due to their high cost. However, with the launch of this program, Microsoft was able to solve this issue and allow customers to acquire Surface devices through monthly payments. This new purchasing model especially for those with financial constraints, provided an excellent opportunity.
The program was particularly focused on individuals seeking high-quality, professional devices and attracted them into the Microsoft ecosystem. The Microsoft 365 subscription which came with the devices, enabled users not only to access powerful hardware but also benefit from Microsoft’s software tools.
Its Impact on the Market
The Surface All Access program was an innovative shift in how customers purchase Surface devices, creating an exciting new market for these products. By offering monthly payments and providing a Microsoft 365 subscription, the program attracted customers to the Microsoft ecosystem, delivering a unique experience in purchasing and using Surface devices.
Yashar Z. Sany's role in managing the Surface All Access project was also crucial to the program’s success. His experience in leading innovative projects and his ability to identify customer needs allowed Microsoft to successfully introduce Surface devices to a wider customer base with this program.
Knowledge, the Power for Growth
Yashar Z. Sany has recently launched a podcast where he shares his expertise and knowledge in marketing and podcasting with others. In this podcast, he provides key insights, professional tips, and practical strategies to help his audience improve their skills and achieve greater success.
Additionally, he explores the latest trends in marketing and podcasting, creating an educational and inspiring space for entrepreneurs, content creators, and anyone interested in these fields.
Through the founding of the Iranian Podcast (IranianOfTheDay.com), he aims to amplify the proud, inspiring voice of Iranians to the world; a voice that carries a message of hope, greatness, and the rich culture of this ancient land.
